Beyond Perfect Produce

Food. We all need it. And there’s more than enough, in fact, to go around. According to the USDA Economic Research Service, in 2010 (the most recent year for which data is available) the U.S. food supply provided 4,000 calories per person per day, yet the average American consumed far less at just 2,476 calories per day. Still, even with the excess production, which is estimated to be even greater today, more than 40 million Americans face hunger. So while some Americans are eating more and wasting more, many barely have enough to eat. And that’s a problem.

But, before we can feed the hungry … before we can make sure that the food we produce makes it to our plates and not a landfill … we have to take a long look in the mirror and recondition our minds as to what constitutes edible food, and what doesn’t. In other words, we have to rethink the spots on our apples.

CAMERA CUISINE Yes, yes. We’ve all done it—used a filter to make our food photos closer to what we perceive as perfect: our salmon the perfect shade of red; our egg yolks the perfect hue of yellow; our greens, as green as they can be without making it obvious that we used a filter. Did she? Or didn’t she?

But, I mean, why not? If magazines can airbrush humans, why can’t foodies do the same for their Instagram feeds?

But the demand for blemish-free produce goes well beyond our social media requisites. Consumers rummage for that perfect piece of fruit before they’ll place it in their carts, grocers sort and discard before stacking it on their shelves, distributors do the same before packing it in their delivery trucks as do farmers before bringing it to market.

Why? Because here in America we’re programmed to not only want the best, but also to expect it and that mindset has led to an unprecedented level of food waste. This is where the innovators and industry leaders working in the agbiosciences don their superhero capes and swoop in to help us rethink the entire concept of perfect produce.

WHAT IS AGBIOSCIENCE? “Agbiosciences is the sector where food, agriculture, science and technology all converge,” says Beth Bechdol, president and CEO of AgriNovus. “Think about it as a simple addition equation: ag plus bio plus science,” she says of the term. The work being done within the industry, she explains, essentially merges modern, innovative agriculture—or what most people think of as farming or production agriculture—with biology (aka the life sciences, human health and nutrition) and other sciences including tech, engineering, coding and so much more.

“There’s a wide variety of career and job opportunities from coding, to marketing, to engineering, to agronomy, to food science,” says Bechdol. “The sector is bursting with cutting-edge technology, science and research—from genomics and biologics to artificial intelligence, robotics, sensors and digital imagery. The industry is ever-changing and at an even accelerated pace because of technology advancements and the numerous connection points to other industries.”

But while the agbiosciences have seen a huge increase in job growth and experts agree the future looks bright, it’s not without its challenges.

“There’s a misperception that the food and agriculture sector lacks the innovation, ingenuity, creativity and technology that define other industries today,” says Bechdol. To that end, she says AgriNovus is working to correct misperceptions, accelerate early-stage companies and entrepreneurs and bring future talent into the agbioscience sector by partnering with colleges and universities, incubators, co-working spaces, start-up companies and entrepreneurial organizations—both locally and globally.

And says Bechdol, it’s the advances in the agbiosciences that will serve to ensure we find solutions to some of society’s biggest challenges; one of thoe being food waste. What if we could eliminate hunger and nutrition issues and at the same time reduce food waste?

FROM FARM TO GARBAGE CAN Most everyone—regardless of the era in which you grew up or where on the political spectrum you reside—can agree: Food waste is a problem. Not only here in the U.S., but globally as well. And the problem is much broader than simply tossing the crust from a peanut butter and jelly sandwich into the trash, or scraping the pickles and onions off a fast-food burger. Because when we throw away edible food in our homes, when grocery stores toss perfectly good-to-consume “ugly” produce, and when farmers let crops go unharvested (for whatever reason), we are not only wasting food, but we are wasting the valuable resources it took to grow it:

  • 18% of U.S. cropland grows food that’s eventually wasted
  • 19% of all fertilizer is used on food that’s wasted
  • 21% of our freshwater supply is used to hydrate food that will be wasted

The United Nations Food and Agriculture Organization estimates that nearly one-third of the world’s food supply never makes it to human consumption. Here in the U.S., the percentage is even higher and according to the Environmental Protection Agency, Americans discard so much food that it has become the biggest single component in landfills and incinerators. And the EPA, among other agencies, believes that reducing food waste is one of the top ways to reverse global warming.

Yet there’s some good news. The people working in agbiosciences are discovering ways to use fewer resources while producing better crop yields and in turn, reduce food waste and protect our planet—case in point, brown spots on apples.

Here in the U.S., apples are one of 10 approved GMO crops. The technology behind the innovations specifically used for apples help farmers produce fruit with less browning. And less browning means fewer apples are being thrown away because, well, because they’re no longer part of the “ugly” produce club. And its advancements in the agbiosciences that have helped produce more aesthetically appealing apples—among other items—not only to the consumer, but to grocers and producers as well.

“Agbioscience innovation will allow us to feed the world, protect the planet and improve lives,” says Bechdol.

Just a little something to think about peeps ; )


… was thinking about what you said about the fruit. You know baby, you couldn’t be more right, because i think you are a lot like that fruit. You are imperfect … so imperfectly perfect.

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